We Help Marketing Departments Drive Huge, Trackable Returns On Marketing Spend

The Great 8 Pillars Framework provides B2B marketers with the knowledge and tools they need to make a tangible impact on their company’s bottom line.

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Build Your ROI-Driven Marketing Operation

Tried, tested, and perfected over 20 years in the B2B marketing space, the Great 8 Pillars Framework provides marketers with the blueprint for an ROI-Driven Marketing Operation. This is not some new, silver-bullet marketing tactic. The Great 8 Pillars is about building the marketing infrastructure that drives sales, aligns your organization, and gets you the trackable return on investment you’ve always wanted from your marketing efforts.

The Great 8 Pillars of ROI-Driven Marketing

Pillar 1: Goals, KPIs, and Industry Benchmarks

Set strategic ROI-driven goals, guiding marketing efforts to bring massive returns for your organization. 

Pillar 2: Value Proposition, Messaging, and Branding

Stand out from the crowd and create a strong foundation that grabs attention, converts prospects, and builds brand loyalty. 

Pillar 3: Marketing Strategy

Implement a well-crafted marketing strategy that allows you to reach the right audience and your ROI-driven goals.

Pillar 4: Marketing Team Structure

A sound team structure is the backbone of a successful operation; foster collaboration, maximize efficiency, and drive results.

Pillar 5: Website

Beyond the online brochure, your manufacturing website should be a lead-generation machine. It’s time to turn it into one.

Pillar 6: Analytics and Reporting

Establish the KPIs you should be tracking and the reports you need to create to spot opportunities and solve issues faster.

Pillar 7: Technology Stack

The proper software and technology will streamline processes and reduce costs.

Pillar 8: Templates and Guides

Leverage templates and guides to save time, scale, and unlock the full potential of an ROI-Driven Marketing Operation.

Choose Your Path

Take The Free Marketing Assessment

Dip your toe into the G8P Framework. Understand your marketing operation’s current state and get tailored next steps to begin to improve performance.

Who’s it for?

Marketing Leaders in B2B Companies

Take the Self Assessment

Get G8P

Take your marketing operation to the next level. Complete our comprehensive course on the Great 8 Pillars and access all our exclusive tools and templates.

Who’s it for

Marketers in B2B Companies

Get G8P Certified   

Get a
G8P Coach

Spend less time learning and more time doing. Partner with a G8P Coach and get one-on-one guidance to implement the G8P Framework with confidence.

Who is it for?

Marketing and Executive Leaders in B2B Companies

Get a G8P Coach

Why Your Marketing Department Needs G8P

Stop Wasting Time And Money On Marketing That Doesn’t Work

Step 1: Take the Self Assessment

Work With a Coach OR Get Certified

Start your journey by working with a G8P Coach, or by earning a G8P Certification.

Step 2: Build a Plan

Leverage Our Tools & Templates

Use G8P’s tools and templates to implement the G8P Framework efficiently and effectively.


Transform Your Marketing Department

Build an ROI-Driven Marketing Operation to get the returns you’ve always wanted from your marketing efforts.

Get A G8P CoachGet G8P Certified

Buy the Book

The Great 8 Pillars of ROI-Driven Marketing is the quintessential guide for marketers and sales leaders in manufacturing. Learn how to build a marketing operation that gets real results.

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Great 8 Pillars of ROI-Driven Marketing book


Start Your Journey With The Great 8 Pillars

Contact a G8P Coach or get G8P Certified today.

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