We Help Marketers Drive Huge, Trackable Returns On Marketing Spend
The Great 8 Pillars Framework provides B2B marketers in manufacturing with the knowledge and tools they need to make a tangible impact on their company’s bottom line.
Build Your ROI-Driven Marketing Operation
Tried, tested, and perfected over 20 years in the B2B marketing space, the Great 8 Pillars Framework provides marketers with the blueprint for an ROI-Driven Marketing Operation. This is not some new, silver-bullet marketing tactic. The Great 8 Pillars is about building the marketing infrastructure that drives sales, aligns your organization, and gets you the trackable return on investment you’ve always wanted from your marketing efforts.
The Great 8 Pillars of ROI-Driven Marketing
Pillar 1: Goals, KPIs, and Industry Benchmarks
Set strategic ROI-driven goals, guiding marketing efforts to bring massive returns for your organization.
Pillar 2: Value Proposition, Messaging, and Branding
Stand out from the crowd and create a strong foundation that grabs attention, converts prospects, and builds brand loyalty.
Pillar 3: Marketing Strategy
Implement a well-crafted marketing strategy that allows you to reach the right audience and your ROI-driven goals.
Pillar 4: Marketing Team Structure
A sound team structure is the backbone of a successful operation; foster collaboration, maximize efficiency, and drive results.
Pillar 5: Website
Beyond the online brochure, your manufacturing website should be a lead-generation machine. It’s time to turn it into one.
Pillar 6: Analytics and Reporting
Establish the KPIs you should be tracking and the reports you need to create to spot opportunities and solve issues faster.
Pillar 7: Technology Stack
The proper software and technology will streamline processes and reduce costs.
Pillar 8: Templates and Guides
Leverage templates and guides to save time, scale, and unlock the full potential of an ROI-Driven Marketing Operation.
Choose Your Path
Why Your Marketing Department Needs G8P
Stop Wasting Time And Money On Marketing That Doesn’t Work
Work With a Coach OR Get Certified
Start your journey by working with a G8P Coach, or by earning a G8P Certification.
Leverage Our Tools & Templates
Use G8P’s tools and templates to implement the G8P Framework efficiently and effectively.
Transform Your Marketing Department
Build an ROI-Driven Marketing Operation to get the returns you’ve always wanted from your marketing efforts.
Start Your Journey With The Great 8 Pillars
Contact a G8P Coach or get G8P Certified today.