The Great 8 Pillars of ROI-Driven Marketing framework

The Great 8 Pillars Framework

Build a Strong Marketing Infrastructure That Drives Sales

Tried, tested, and perfected over 20 years in the B2B marketing space, The Great 8 Pillars Framework serves as a strategic guide, equipping marketing executives in the manufacturing industry with the knowledge and tools necessary to establish a robust marketing infrastructure that brings a trackable return on investment. Tired of wasting time on marketing that doesn't work? Implement the Great 8 Pillars and transform your department into an ROI-Driven Marketing Operation.

What is an ROI-Driven Marketing Operation?

An ROI-Driven Marketing Operation is what we use to describe B2B marketing operations that operate under the following key tenets:

      • You attain, or are looking to attain a measurable return on investment: An ROI-driven marketing operation understands how to track ROI from marketing efforts.
      • You work to build a cohesive marketing infrastructure and strategy: ROI-driven marketing operations understand that every tactic implemented must be part of a broader strategy.
      • You operate in a culture of clarity and transparency: Everyone knows what role they are playing, revolving around team roles and accountabilities.
      • Your organization is aligned on your ROI-driven marketing strategy, most importantly marketing and sales: Sales gets warm leads and workflow automations to make them easier to convert, and marketing showcases a higher ROI and proves its value.
      • You make decisions with speed and clarity: Have the right people, strategies, systems, and software in place. 

People. Strategies. Systems. Software.

ROI-driven marketing team


Have the right people in the right roles on your team to implement the pillars effectively and reduce burnout.

Strategic marketing plan


A marketing department with a formal strategy documented in writing is a marketing department that reaches its goals!

systems for standard operating procedures


The use of templates, guides, and benchmarks guide marketing in every action.

CRM & marketing automation software


Increase efficiency and enhance decision making with the right technology stack.

The Great 8 Pillars of ROI-Driven Marketing for B2B Companies

The Great 8 Pillars of ROI-Driven Marketing offers B2B companies a helping hand in achieving real results and peace of mind from their marketing effort. It is engineered for those who are stuck in a world of whack-a-mole style tactical marketing, where more blogs, more videos, more SEO, and more effort are not working to move the needle.

Stop Wasting Time on Marketing That Doesn't Work

Transform your B2B marketing operation into a results-oriented powerhouse with the G8P Certification! Our G8P Certification course empowers marketers to build an ROI-Driven operation that not only delivers trackable returns, but also aligns their organization and proves the value of marketing to executives. Also learn how to:

  • Identify weak spots in your marketing operation that are holding you back from achieving full potential
  • Increase return on investment by learning to set ROI-driven goals and identifying the tactics that are going to bring you closer to that goal
  • Maximize your organization's marketing quality and efficiency 

What Are You Waiting For?

Are you sick and tired of wasting time and money on marketing that does not work? If so, it’s time to get started with the Great 8 Pillars of ROI-Driven Marketing to scale your B2B business.