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The Great 8 Pillars of ROI-Driven Marketing framework

The Great 8 Pillars Framework

Build a Strong Marketing Infrastructure That Drives Sales

Tried, tested, and perfected over 20 years in the B2B marketing space, The Great 8 Pillars Framework serves as a strategic guide, equipping B2B marketing executives with the knowledge and tools necessary to establish a robust marketing infrastructure that brings a trackable return on investment. Tired of wasting time on marketing that doesn't work? Implement the Great 8 Pillars and transform your department into an ROI-Driven Marketing Operation.

What is an ROI-Driven Marketing Operation?

An ROI-Driven Marketing Operation is what we use to describe B2B marketing operations that operate under the following key tenets:

      • You attain, or are looking to attain a measurable return on investment: An ROI-driven marketing operation understands how to track ROI from marketing efforts.
      • You work to build a cohesive marketing infrastructure and strategy: ROI-driven marketing operations understand that every tactic implemented must be part of a broader strategy.
      • You operate in a culture of clarity and transparency: Everyone knows what role they are playing, revolving around team roles and accountabilities.
      • Your organization is aligned on your ROI-driven marketing strategy, most importantly marketing and sales: Sales gets warm leads and workflow automations to make them easier to convert, and marketing showcases a higher ROI and proves its value.
      • You make decisions with speed and clarity: Have the right people, strategies, systems, and software in place. 
THE GREAT 8 PILLARS MARKETING FRAMEWORK IS BUILT UPON FOUR CORE THEMES:

People. Strategies. Systems. Software.

ROI-driven marketing team

People

Have the right people in the right roles on your team to implement the pillars effectively and reduce burnout.

Strategic marketing plan

Strategies

A marketing department with a formal strategy documented in writing is a marketing department that reaches its goals!

systems for standard operating procedures

Systems

The use of templates, guides, and benchmarks guide marketing in every action.

CRM & marketing automation software

Software

Increase efficiency and enhance decision making with the right technology stack.

The Great 8 Pillars of ROI-Driven Marketing for B2B Companies

The Great 8 Pillars of ROI-Driven Marketing offers B2B companies a helping hand in achieving real results and peace of mind from their marketing effort. It is engineered for those who are stuck in a world of whack-a-mole style tactical marketing, where more blogs, more videos, more SEO, and more effort are not working to move the needle.
Pillar 1: Goals, KPIs & Industry Benchmarks

Goals, KPIs & Industry Benchmarks

Set strategic ROI-driven goals to create a clear roadmap for marketers, guiding them toward measurable returns through a data-driven approach to their activities.

Goals, KPIs & Industry Benchmarks
Pillar 2: Value Proposition, Messaging & Branding

Value Proposition, Messaging & Branding

Stand out from the crowd and create a strong foundation that grabs attention, converts prospects, and builds brand loyalty.

Value Proposition, Messaging & Branding
Pillar 3: Marketing Strategy

Marketing Strategy

Implement a well-crafted marketing strategy that allows you to reach the right audience and your ROI-driven goals.

Marketing Strategy
Pillar 4: Marketing Team Structure

Marketing Team Structure

A sound team structure is the backbone of a successful operation; foster collaboration, maximize efficiency, and drive results.

Marketing Team Structure
Pillar 5: Website

Website

Beyond the online brochure, your B2B website should be a lead generation machine.

Website
Pillar 6: Analytics & Reporting

Analytics & Reporting

Establish the KPIs you should be tracking and the reports you need to create to spot opportunities and solve issues faster.

Analytics & Reporting
Pillar 7: Technology Stack

Technology Stack

The proper software and technology will streamline processes and reduce costs.

Technology Stack
Pillar 8: Templates & Guides

Templates & Guides

Leverage templates and guides to save time, scale, and unlock full potential of an ROI-Driven Marketing Operation.

Templates & Guides

Stop Wasting Time on Marketing That Doesn't Work

Transform your B2B marketing operation into a results-oriented powerhouse with the G8P Certification! Our G8P Certification course empowers marketers to build an ROI-Driven operation that not only delivers trackable returns, but also aligns their organization and proves the value of marketing to executives. Also learn how to:

  • Identify weak spots in your marketing operation that are holding you back from achieving full potential
  • Increase return on investment by learning to set ROI-driven goals and identifying the tactics that are going to bring you closer to that goal
  • Maximize your organization's marketing quality and efficiency 

What Are You Waiting For?

Are you sick and tired of wasting time and money on marketing that does not work? If so, it’s time to get started with the Great 8 Pillars of ROI-Driven Marketing to scale your B2B business.

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