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The Great 8 Pillars of ROI-Driven Marketing framework

The Great 8 Pillars Framework

THE GREAT 8 PILLARS MARKETING FRAMEWORK IS BUILT UPON FOUR CORE THEMES:

People. Strategies. Systems. Software.

ROI-driven marketing team

People

ROI-driven marketing requires a team of Strategists, Project Managers, Specialists, & Implementers.

Strategic marketing plan

Strategies

Every piece of your marketing implementation should have a coordinating strategy documented in writing.

systems for standard operating procedures

Systems

Standard operating procedures, templates, guides, & benchmarks guide every marketing action.

CRM & marketing automation software

Software

Your technology stack is a critical piece of the ROI puzzle. CRM, CMS, & marketing automation software are a must.

The Great 8 Pillars of ROI-Driven Marketing for Manufacturers

The Great 8 Pillars of ROI-Driven Marketing offers manufacturers a helping hand in achieving real results and peace of mind from their marketing effort. It is engineered for those who are stuck in a world of whack-a-mole style tactical marketing, where more blogs, more videos, more SEO, and more effort are not working to move the needle.
Pillar 1: Goals, KPIs & Industry Benchmarks

Goals, KPIs & Industry Benchmarks

Define your 10X return on marketing investment, create SMART goals, and determine what data to track.

Goals, KPIs & Industry Benchmarks
Pillar 2: Value Proposition, Messaging & Branding

Value Proposition, Messaging & Branding

Effective ROI-driven marketing requires a killer value proposition and the messaging and branding to support it.

Value Proposition, Messaging & Branding
Pillar 3: Marketing Strategy

Marketing Strategy

Develop a written marketing strategy for your manufacturing company that drives results and peace of mind.

Marketing Strategy
Pillar 4: Marketing Team Structure

Marketing Team Structure

Is your marketing team built like a professional sports team?

Marketing Team Structure
Pillar 5: Website

Website

Beyond the online brochure, your manufacturing website should be a lead generation machine.

Website
Pillar 6: Analytics & Reporting

Analytics & Reporting

Measure twice, cut once. Leverage data and reporting to propel your marketing efforts.

Analytics & Reporting
Pillar 7: Technology Stack

Technology Stack

The proper software and technology will streamline processes and reduce costs.

Technology Stack
Pillar 8: Templates & Guides

Templates & Guides

Learn how to use templates and guides to improve efficiency and leverage best practices.

Templates & Guides

What Are You Waiting For?

Are you sick and tired of wasting time and money on marketing that does not work? If so, it’s time to get started with the Great 8 Pillars of ROI-Driven Marketing to scale your manufacturing business.

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