We Help Marketers Drive Huge, Trackable Returns On Marketing Spend
The Great 8 Pillars Framework provides B2B marketers in manufacturing with the knowledge and tools they need to make a tangible impact on their company’s bottom line.
Build Your ROI-Driven Marketing Operation
Tried, tested, and perfected over 20 years in the B2B marketing space, the Great 8 Pillars Framework provides marketers with the blueprint for an ROI-Driven Marketing Operation. This is not some new, silver-bullet marketing tactic. The Great 8 Pillars is about building the marketing infrastructure that drives sales, aligns your organization, and gets you the trackable return on investment you’ve always wanted from your marketing efforts.
The Great 8 Pillars of ROI-Driven Marketing
Pillar 1: Goals, KPIs, and Industry Benchmarks
Set strategic ROI-driven goals, guiding marketing efforts to bring massive returns for your organization.
Pillar 2: Value Proposition, Messaging, and Branding
Stand out from the crowd and create a strong foundation that grabs attention, converts prospects, and builds brand loyalty.
Pillar 3: Marketing Strategy
Implement a well-crafted marketing strategy that allows you to reach the right audience and your ROI-driven goals.
Pillar 4: Marketing Team Structure
A sound team structure is the backbone of a successful operation; foster collaboration, maximize efficiency, and drive results.
Pillar 5: Website
Beyond the online brochure, your manufacturing website should be a lead-generation machine. It’s time to turn it into one.
Pillar 6: Analytics and Reporting
Establish the KPIs you should be tracking and the reports you need to create to spot opportunities and solve issues faster.
Pillar 7: Technology Stack
The proper software and technology will streamline processes and reduce costs.
Pillar 8: Templates and Guides
Leverage templates and guides to save time, scale, and unlock the full potential of an ROI-Driven Marketing Operation.
Choose Your Path
Take The Free Marketing Assessment
Dip your toe into the G8P Framework. Understand your marketing operation’s current state and get tailored next steps to begin to improve performance.
Who’s it for?
Marketing Leaders in B2B Companies
Get G8P
Certified
Take your marketing operation to the next level. Complete our comprehensive course on the Great 8 Pillars and access all our exclusive tools and templates.
Who’s it for
Marketers in B2B Companies
Get a
G8P Coach
Spend less time learning and more time doing. Partner with a G8P Coach and get one-on-one guidance to implement the G8P Framework with confidence.
Who is it for?
Marketing and Executive Leaders in B2B Companies
Why Your Marketing Department Needs G8P
Drive Sales and Get Trackable Returns On Marketing Spend
No Wishy-Washy Vanity Metrics
No Disjointed, Ineffective Marketing Tactics
Access Game-Changing Tools and Templates
Build a Scalable Marketing Operation
Sales and Marketing Alignment (for everyone’s benefit)
Stop Wasting Time And Money On Marketing That Doesn’t Work
Work With a Coach OR Get Certified
Start your journey by working with a G8P Coach, or by earning a G8P Certification.
Leverage Our Tools & Templates
Use G8P’s tools and templates to implement the G8P Framework efficiently and effectively.
Transform Your Marketing Department
Build an ROI-Driven Marketing Operation to get the returns you’ve always wanted from your marketing efforts.
Buy the Book
The Great 8 Pillars of ROI-Driven Marketing is the quintessential guide for marketers and sales leaders in manufacturing. Learn how to build a marketing operation that gets real results.
Start Your Journey With The Great 8 Pillars
Contact a G8P Coach or get G8P Certified today.
